TIP: Don’t use jargon with your customers
When you’re demonstrating something to your customers, avoid using jargon and technical terms. Yes, it makes you sound knowledgeable, but a majority of your customers won’t understand what you’re talking about – they’ll just switch off and stop listening because quite often they’re just too nervous or excited to ask what you mean.
Think about if for a moment! ‘The studs are at 600 centres’, ‘Let’s talk about the MVHR’. To a lot of customers this will mean nothing and if explained correctly will save further questions coming back to you.
So, isn’t it easier to say, ‘The studs are positioned 600 millimetres apart ……..’ and ‘Let’s talk about the mechanical ventilation heat recovery…..’