TIP: Best way to demonstrate a new home and its products
A simple short mnemonic to help – EDIP.
What does it represent? Explain – Demonstrate – Imitate – Perform. You can’t use EDIP on everything, but where you can – do. It helps customers take on-board so much more information and retain it.
Explain – tell the customers what you are going to talk about
Demonstrate – literally demonstrate it to the customers
Imitate – get the customers to demonstrate it back to you, and ….
Perform – repeat if they didn’t take it all in but before going on to something else, ask if they have questions
