TIP: Best way to demonstrate a new home and its products

Written by Cary Davey on 28 October 2020.

A simple short mnemonic to help – EDIP.

What does it represent? Explain – Demonstrate – Imitate – Perform. You can’t use EDIP on everything, but where you can – do. It helps customers take on-board so much more information and retain it.

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TIP: Don’t use jargon with your customers

Written by Cary Davey on 28 October 2020.

When you’re demonstrating something to your customers, avoid using jargon and technical terms. Yes, it makes you sound knowledgeable, but a majority of your customers won’t understand what you’re talking about – they’ll just switch off and stop listening because quite often they’re just too nervous or excited to ask what you mean.

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